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Paco Rabanne's launch of Phantom, it's first 'connected' fragrance, is the most-viewed news for the week ended August 7, 2021.
August 8, 2021
By: TOM BRANNA
Paco Rabanne gives new meaning to the term “ghosting.” The debut of Phantom, a “connected” scent that aligns with smartphones, was the most-viewed news on Happi.com for the week ended August 7. That news topped Function of Beauty's acquisition of Atolla, a customized skin care brand. Here are the most-viewed news items on Happi.com last week: 1. Paco Rabanne Unveils Phantom, It's First Connected Fragrance 2. Function of Beauty Buys Atolla, a Customized Skin Care Brand 3. What You're Reading on Happi.com 4. Carbon Theory Rolls Out to Walgreens in the USA 5. Vegan Cosmetics Sales Rise Led by L'Oréal and Lush 6. Symrise Recruits Recent College Grads To Become the Next Gen of Fragrance Creators 7. Dow Collaborates with Natura on Strategic Sustainability Project in Brazil 8. Fast-Growing Buff City Soap Hires New CEO 9. Touchland Expands Power Mist Moisturizing Hand Sanitizers Collection 10. L'Oréal Paris Taps Camille Razat as Global Ambassador
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